Fin Wycherley

Fin Wycherley - Social Media and Digital Marketing Consultant, Supersize Media

Branding

A brand is intangible, it’s much more than a logo, It’s an emotional feeling your customers can identify with.

In the digital era, there is an urgent need for standout design that can work across multiple platforms and devices.

1. LOGO DESIGN AND IDENTITY SYSTEMS

We work with clients to create the most truthful version of the business or charity. We visualise your brand’s personality through beautiful graphics, imagery and language.

2. BRAND GUIDELINES

Bulletproof your brand! We develop logo specifications and guidelines for typography, color, iconography, image style and usage. This ensures that anyone communicating your brand, either internally and externally can apply your brand assets correctly and consistently.

3. MARKETING AND BRAND COLLATERAL

Amplify your brand voice by translating your message across multiple platforms such as print, digital, and video campaigns that can grow with you and remain authentic in a multitude of touchpoints.

At Supersize Media we help our clients create strong and memorable brands that not only reflect their business core values but can identify with their audiences. We implement brand strategies within our design process to help define the clients business goals and have a clear understanding of their brand attributes.

I was awarded the Association of Scottish Women in Business “Woman of Inspiration 2018” in recognition of my services to women, enterprise, digital literacy and social media and a finalist in Outstanding Contribution by the ASB.

With a background in law, journalism, direct marketing, copywriting and speech writing, plus 18 years experience in marketing and digital, I like to think I walk the walk of small business growth and development online.

Clients include State Street Bank, Glasgow 2014 Commonwealth Games, ScottishPower, McEwan Fraser Legal, Edinburgh College and Business Women Scotland, as well as many startup companies and entrepreneurs.

Plus I have a healthy following online – unlike many wannabes in the digital sector!

As a regular contributor to BBC programmes on the digital and social media economy as well as publications such as The Guardian, Women in Trade, BQ Scotland, SBBN, Scottish Entrepreneur and Richard Branson’s Entrepreneur Blog.

My boutique digital marketing agency, Supersize Media, works with clients to produce outstanding digital and social media branding and websites as part of an overall marketing strategy that includes highly targeted video, email, podcasting, social sales, PR, Google / social media ads and re-marketing.

These strategies are then rolled out and optimised on Facebook, Twitter, Instagram, Linkedin etc to grow the brand’s profile, authority and sales growth.

Most importantly, we work with most budgets, either in a coaching capacity, or training or actually taking over and running the campaigns for clients to deliver the most effective results, reports and profits.

I am mad for the bants, love a good laff, adore my Supersize Media team of full-timers and freelancers and get off on inspirational people, ideas, strategies and plans.

17 Facts About Me that Not a Lot of People Know …

I have:

  1. Black belt in Tae Kwon Do

  2. Grade 8 Piano and Flute

  3. Used to play the organ at weddings

  4. Used to play and sing jazz and blues in bars around Paris and Edinburgh

  5. Lived in Paris for 5 years

  6. Top 10 record in the French charts in the 80s

  7. Was married to a Zulu for 17 years

  8. Lived in Soweto, South Africa with my in-laws

  9. Speak French, Spanish and Zulu

  10. Five children (four Home Births)

  11. My eldest daughter ‘Free Birthed’ in 2017

  12. Co-owned an RnB and Hip Hop Club in Edinburgh in the 90s

  13. Honours degree in Law (Edinburgh Uni)

  14. My second choice at uni was Artificial Intelligence and Linguistics

  15. Post-grads in Journalism, Direct Marketing and Usability

  16. When I was kid, I wanted to be a beautician

  17. These days, I am mad for beauty bloggers on Youtube … maybe one day, lmao … for auld wifies!

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